UPDATED: Mar 5, 2009 – More restaurants are using twitter! I’ve added 17 more to my original list, and I’m sure there are a lot more out there. Please add any you know to the comments!
or, how some are using the social media tool Twitter.com to engage diners online!
What is Twitter, you ask?
The easiest way to think about it is as a “mini blog” – it’s a series of posts you make that’s limited to only 140 characters — perfect for the busy restaurateur or chef! Here’s the wikipedia definition:
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email…”
Here are some of the restaurants or owners/GM’s/chefs I know of using twitter — check out what they have to say. And, feel free to add others I don’t know about in the comments section below.
|Restaurant / Twitterer
||Number of Tweets
||Iowa City, IA
||Virginia Beach, VA
||Denham Spgs, LA
||Cedar Rapids, IA
David Harris, owner of Al Jano’s Italian Restaurant in Atlanta shares his experiences using Google maps to gain visibility against the major chains (Dominos, Papa John’s) in the competitive “Pizza” category. You can read more here.
One suggestion for you David, and for all restaurant owners who have a website – include your complete business address in the footer of every single page on your website. Makes it easier for search engines to associate your website to their local listings data (and easier for us out-of-town browsers, as well)
This is a blog where I’ll share ideas, insights, experiences, and results that restaurant owners and other small business owners have used to build exposure to their restaurant online. We’ll cover search engine optimization (SEO), search engine marketing (SEM), websites, landing pages, social networking, and any other tools local restaurants use to generate traffic, buzz, and new customers. Please feel free to contribute, and provide feedback.
Disclosure: I’m employed by BooRah (www.boorah.com) – you can read about our free restaurant promotion tools at our blog – blog.boorah.com