One-in-four restaurant visits driven by a deal – NPD Group

Wow – the NPD group claims that 1 in 4 restaurant visits during June, July, and August was driven by a deal:

Nearly one out of every four restaurant visits during June, July and August was prompted by the offer of a deal, a 9-percent jump in bargain hunting from the same period of 2007, according to research released by The NPD Group here. The researcher’s CREST data show that overall restaurant traffic for the quarter was up 1 percent, with all of the gain coming from deal-making. (via NRN)

That’s a huge number – what types of ‘deals’ are most effective?  Good question.  I’ll try to feature some anecdotal offer returns here in a future post.

In the meantime, if you want to learn about BooRah’s restaurant loyalty program – that combines a “deal”  with an incentive for customers to come back again, and to share their email, see this post on


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