The Coyle Hospitality Group conducted a survey of 2,437 diners to find out what drove them into restaurants. Not suprisingly, word of mouth:
When those surveyed were asked what influenced them most to dine at a particular restaurant, word of mouth still reigned supreme. It was followed by user reviews, then professional reviews, and finally newspapers. This tells us that diners begin researching based on other diners’ experiences. Whether they are friends, acquaintances or simply others who have dined at the restaurant in question, people are looking for real-life experience to base their dining decisions on – either in person or on the web.
For the restaurant’s website, having an online menu was the single most important item:
Two-thirds of those surveyed felt that menus played a very important role.
They also recommended being aware of which third-party sites have your restaurant listed, and to carefully monitor them.
You can do these things for free on BooRah…. read more on our blog here.